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Golla Design

Lead UI/UX Designer

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Hi, I'm Golla

Creating enterprise products that solve complex business problems through user-centered design, strategic thinking, and cross-functional leadership.

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Bengaluru, India
Golla - Lead UI/UX Designer
14+ Years
100+ Projects
Delivered
Lead Designer
0
Years Experience
0
Projects Delivered
0
Enterprise Products
0
Happy Clients

Design-led. Research-driven.
Impact-focused.

I'm Golla, a Lead UI/UX Designer with over 14 years of experience crafting enterprise-grade digital products that balance business objectives with user needs. I've led design teams across cloud platforms, healthcare, FinTech, and B2B SaaS — building products used by millions.

My Story

My journey began with a deep curiosity about why people struggle with technology. That question led me from visual design into the world of user research, information architecture, and systems thinking. Today, I lead design strategy, mentor teams, and partner with C-suite stakeholders to embed design thinking at every level of an organization.

Mission

I believe great design is invisible — when a product truly works, users simply feel understood. My mission is to build products that don't just look premium, but fundamentally solve problems people didn't know they had.

Leadership Philosophy

Design is a conversation between the product and the person. My leadership philosophy centers on empathy first, data second, and craft always. I create environments where designers feel safe to experiment and challenge assumptions.

“Design is a conversation between the product and the person. My role is to make sure that conversation is meaningful.”

— Golla

Education

Bachelor of Arts (B.A.) – Psychology

Dr. B.R. Ambedkar Open University, Hyderabad, Telangana

Certifications

Google UX Design Professional Certificate

Google ·

Key Achievements

Led design of a cloud management platform serving 2M+ enterprise users
Built and scaled design systems adopted across 8 product lines
Grew design teams from 2 to 18 designers across 3 time zones
Speaker at UXIndia, DesignUp, and Product Design Summit
Reduced onboarding drop-off by 67% through research-led redesign

14+ Years of Enterprise Design

Responsibilities

  • Led end-to-end UX strategy and architecture for large-scale enterprise platforms and public infrastructure applications.
  • Simplified multi-layered risk and audit data into actionable dashboard views for an enterprise GRC product.
  • Designed and maintained reusable, component-driven design systems (tokens, components, patterns).
  • Conducted usability validation and contextual inquiry sessions to reduce cognitive load for users.
  • Delivered engineering-ready documentation and collaborated with developers to ensure pixel-perfect implementation.

Tools & Tech

FigmaUX StrategyDesign SystemsUsability TestingInformation Architecture

Projects That Create Impact

A curated selection of enterprise products, FinTech platforms, and design systems that transformed how millions of users work.

Enterprise Design System
Design System
Featured

Enterprise Design System

A comprehensive design system scaling across 8 product lines, providing design tokens, a component library, and Figma variables for cross-platform consistency.

↑ 40% design velocity↓ 30% dev time
12 monthsLead UX Designer
Governance, Risk & Compliance Dashboard
Enterprise Dashboard
Featured

Governance, Risk & Compliance Dashboard

An executive dashboard for complex risk management, audit tracking, and compliance reporting with role-based workflows and complex data visualization.

↓ 50% task time↑ 35% productivity
9 monthsPrincipal Product Designer
SaaS Analytics Dashboard
SaaS
Featured

SaaS Analytics Dashboard

A powerful business intelligence platform offering customizable KPI dashboards, reports, and real-time data visualization widgets.

↑ 60% user adoption↓ 40% support tickets
6 monthsUX Director
HPE Storage Platform
Enterprise Infrastructure

HPE Storage Platform

Enterprise storage management software for server administration, cloud provisioning, and real-time performance monitoring.

↑ 20% adoption↓ 30% onboarding time
14 monthsSenior UI/UX Designer
AP 104 Grievance Dashboard
Government Tech

AP 104 Grievance Dashboard

A comprehensive complaint tracking and SLA management dashboard for state-wide citizen grievance redressal and escalation.

↑ 80% SLA compliance↓ 60% resolution time
8 monthsLead UX Consultant
WealthGrow Investment Platform
FinTech

WealthGrow Investment Platform

A consumer-facing investment platform for portfolio management, financial analytics, goal tracking, and seamless transactions.

↑ 45% MAU↑ 25% AUM growth
5 monthsLead UI/UX Designer
NovaTutor
EdTech

NovaTutor

An integrated learning dashboard and marketplace connecting students with expert tutors, featuring scheduling, payments, and secure messaging.

↑ 150% tutor bookings↓ 20% bounce rate
4 monthsProduct Designer
BudgetBridge
Personal Finance

BudgetBridge

A smart personal finance app for expense tracking, automated budgeting, and savings goal management with real-time analytics.

↓ 50% drop-off↑ 30% DAU
5 monthsSenior UI/UX Designer
Yancey Rental
E-Commerce

Yancey Rental

A robust B2B equipment rental platform streamlining inventory management, seamless bookings, and automated payment checkouts.

↑ 30% conversion↓ 20% bounce rate
6 monthsLead UX Designer
Hackathon Portal
Innovation Platform

Hackathon Portal

An end-to-end event management platform for hackathons, handling team registration, live judging, dynamic leaderboards, and certificate generation.

↓ 80% admin workload5,000+ participants
3 monthsUI/UX Designer

Featured Case Studies

End-to-end design stories — from research and problem framing to launch and business impact measurement.

Enterprise Design System
Design System
Enterprise SoftwareDesign System

Enterprise Design System

A comprehensive design system scaling across 8 product lines, providing design tokens, a component library, and Figma variables for cross-platform consistency.

↑ 40% design velocity
↓ 30% dev time
100% WCAG compliance
Challenge
Research
Personas
Journey Mapping
Wireframes
Design System
12 months👤 Lead UX Designer📅 2023
Governance, Risk & Compliance Dashboard
Enterprise Dashboard
Finance / ComplianceEnterprise Dashboard

Governance, Risk & Compliance Dashboard

An executive dashboard for complex risk management, audit tracking, and compliance reporting with role-based workflows and complex data visualization.

↓ 50% task time
↑ 35% productivity
0 missed audits
Challenge
Research
Personas
Journey Mapping
Wireframes
Design System
9 months👤 Principal Product Designer📅 2022
SaaS Analytics Dashboard
SaaS
Business IntelligenceSaaS

SaaS Analytics Dashboard

A powerful business intelligence platform offering customizable KPI dashboards, reports, and real-time data visualization widgets.

↑ 60% user adoption
↓ 40% support tickets
95% CSAT
Challenge
Research
Personas
Journey Mapping
Wireframes
Design System
6 months👤 UX Director📅 2023

Skills & Capabilities

UX Design

User Research98%
Information Architecture95%
Interaction Design97%
Usability Testing96%
Journey Mapping94%
Accessibility (WCAG)92%

UI Design

Visual Design96%
Design Systems98%
Responsive Design95%
Motion Design88%
Prototyping94%
Brand Identity90%

Strategy & Leadership

Product Thinking95%
Design Leadership97%
Stakeholder Management93%
Design Ops91%
Agile / Scrum94%
Team Mentoring96%

Frontend Knowledge

HTML / CSS85%
React Fundamentals75%
Design Tokens92%
Storybook88%
Tailwind CSS80%
SVG / Animations82%

The Design Arsenal

F

Figma

Design

Expert
F

FigJam

Collaboration

Expert
S

Sketch

Design

Expert
A

Adobe XD

Design

Expert
P

Photoshop

Creative

Advanced
I

Illustrator

Creative

Advanced
A

After Effects

Motion

Intermediate
M

Miro

Collaboration

Expert
J

Jira

Project Management

Expert
C

Confluence

Documentation

Expert
Z

Zeplin

Handoff

Expert
F

Framer

Prototyping

Advanced
P

Principle

Animation

Advanced
N

Notion

Documentation

Expert
V

VS Code

Code

Intermediate
M

Maze

Research

Advanced
U

UserTesting

Research

Advanced
H

Hotjar

Analytics

Advanced

From Empathy to Impact

A structured, research-led process that consistently delivers measurable results across enterprise products.

01

Empathize

02

Research

03

Define

04

Ideate

05

Wireframe

06

Prototype

07

Test

08

Iterate

09

Launch

10

Measure

What Leaders Say

Golla doesn't just design interfaces — he designs outcomes. His ability to translate ambiguous business problems into elegant, measurable user experiences is something I've rarely seen in 20 years of product leadership. He elevated our entire product culture.

Priya Sharma

Priya Sharma

VP of Product · HPE

Awards & Achievements

Award

Best Enterprise UX Design

UXIndia Awards

Recognized for CloudOps dashboard redesign delivering measurable enterprise impact.

2023
Award

Red Dot Design Award

Red Dot Institute

Infosys Design System recognized for excellence in interaction design and system thinking.

2022
Speaking

Speaker — UX India Conference

UXIndia

"Designing for Scale: Building Enterprise Design Systems That Last" — Main stage keynote.

2023
Speaking

Speaker — DesignUp Summit

DesignUp

"UX Metrics That Actually Matter: Beyond Vanity KPIs" — Workshop & talk.

2022
Certification

NN/g UX Certification

Nielsen Norman Group

Completed Nielsen Norman Group's rigorous UX certification program across 5 specializations.

2019
Hackathon

Design Hackathon Winner

HackDesign India

First place — "Designing Financial Inclusion: UX for India's Next Billion Users".

2021
Mentoring

Design Mentor

ADPList

Mentored 80+ designers globally. Rated 4.97/5 across 200+ sessions on ADPList.

2020 – Present
Award

Spotlight Award

Wipro Digital

Internal excellence award for delivering outstanding banking app redesign ahead of schedule.

2015

Design Thinking

View All Articles
Designing Enterprise UX at Scale: Lessons from 2M+ User Products
Enterprise UX
8 min readJune 2024

Designing Enterprise UX at Scale: Lessons from 2M+ User Products

What makes enterprise UX fundamentally different from consumer product design — and how to succeed in both complex organizational dynamics and user expectations.

#enterpriseux#scale#productdesign
Read Article
AI in Design: Friend, Tool, or Replacement? A Designer's Honest Take
AI in Design
6 min readMay 2024

AI in Design: Friend, Tool, or Replacement? A Designer's Honest Take

How AI tools like Midjourney, GitHub Copilot, and Galileo AI are changing the design workflow — and what remains irreducibly human.

#ai#futureof design#tools
Read Article
Building a Design System That Engineers Actually Love
Design Systems
10 min readApril 2024

Building a Design System That Engineers Actually Love

A practical guide to creating documentation, component APIs, and collaboration processes that make your design system the team's favorite tool.

#designsystem#engineering#collaboration
Read Article
Accessibility Is Not a Feature — It's a Fundamental Right
Accessibility
7 min readMarch 2024

Accessibility Is Not a Feature — It's a Fundamental Right

Why treating accessibility as a sprint ticket instead of a design principle is costing companies users, trust, and legal compliance.

#accessibility#inclusivedesign#wcag
Read Article
UX Metrics That Actually Move the Needle (and Ones That Don't)
UX Strategy
9 min readFebruary 2024

UX Metrics That Actually Move the Needle (and Ones That Don't)

Moving beyond vanity metrics to the UX KPIs that create genuine business impact — HEART framework, task success rates, and emotional quality scores.

#uxmetrics#data#strategy
Read Article
Leading Design Teams: From Individual Contributor to Design Leader
Design Leadership
11 min readJanuary 2024

Leading Design Teams: From Individual Contributor to Design Leader

The honest, often uncomfortable transitions required to move from great individual designer to great design leader — and how to navigate them with intention.

#leadership#career#teammanagement
Read Article

Let's Build Something Great

Open to senior design roles, consulting engagements, and speaking opportunities. Let's talk.

Let's Connect

Whether you're looking for a lead designer to join your team, need UX strategy consultation, or want to discuss enterprise design challenges — I'd love to hear from you.